MURRAYFIELD JUNIOR ICE HOCKEY CLUB

MURRAYFIELD JUNIORS ICE HOCKEY CLUB

Taking a local club to the next level

INSIGHT

Murrayfield Junior Ice Hockey Club Edinburgh hosts ice hockey training at the Murrayfield Ice Rink and operates teams for children and young people, aged from U10’s to U20’s and beyond, including senior teams. The Club also runs a development night where young players can learn the skills necessary to play the exciting sport of ice hockey.

ClientMurrayfield Junior Ice Hockey club
SkillsBranding / Digital / Marketing
Websitemurrayfieldjuniors.com

IDEA

The club was missing a professional image, so Klaklak helped the Murrayfield Junior Ice Hockey Club improve their branding, digital presence, photography, video, and communication. We have created a brand which the club have used on club clothing, print, video, and website. The new brand for the Murrayfield Juniors Ice Hockey Club has opened a new avenue to sponsorship, local newspaper coverage, and social media.

IMPACT

The only data we could find from the original website was 40 visitors per month. After deploying the new branding, website, and marketing online and offline, we have now increased the traffic to 2500 unique visitors and increased social media engagement, recruitment and sponsorships.